Product films and campaigns
Turn product shots and brand references into opening hooks, detail shots, transformations, and closing frames that share one visual direction.
Create this kind of videoNext-generation AI video creation
One idea. Multiple shots. One coherent video.
Direct longer AI videos with text, images, clips, and audio references. Shape the subject, motion, camera, pacing, and sound in one video-first workspace.
Start building your next scene
Describe the story beat, add the references that define the subject and style, then choose the format, motion, pacing, and sound. Generate the first shot and keep directing from there.
Video
Image
Frame
Describe the video you want to create...
WAN 3.0Text / ImageFastAuto5s720p
Go beyond isolated clips. Build the whole scene.
Start with text, an image, or the references that define the idea. Keep the same creative direction visible as you change the action, move the camera, and develop the next shot.
Reference anything that matters
Bring in character images, product shots, style frames, video clips, or audio references. Give every shot a concrete anchor for identity, materials, motion, atmosphere, and sound.
Create with references
Build a sequence, not a single take
Develop an opening, action, transition, and ending as connected shots. Reuse the same creative brief, compare versions, and assemble the strongest moments into one deliberate sequence.
Build a sequence
Keep the direction recognizable
Carry the same character, product, palette, and visual language from one shot to the next. Specify what stays fixed, then change the action, camera, pace, or ending.
Direct the next shotLonger-form direction
Plan the rhythm of a complete idea across an opening, development, and ending instead of treating every generation as an isolated clip.
Picture and sound together
Shape dialogue, ambience, music, and visual action inside the same creative brief when the selected workflow supports audio.
Flexible delivery formats
Create landscape, portrait, or square directions for cinematic scenes, campaigns, presentations, and social publishing.
One connected workflow
From first idea to finished sequence
You do not need a finished storyboard. Start with one clear moment, add the references that matter, then develop the strongest result into a sequence.
Define the story beat
Describe the subject, action, setting, camera, pace, and sound. Start with the moment the audience needs to see first.
Bring in the references
Add images, clips, audio, or earlier generations that define the character, product, movement, atmosphere, and visual language.
Generate and compare shots
Create the first shot, compare alternate actions or camera choices, and keep the version that best carries the creative direction forward.
Assemble and refine
Order the strongest shots into a sequence, review the pacing and sound, then revise only the moments that break continuity.
From first frame to final sequence
Turn one creative direction into a complete story.
Use Wan 3 to develop product films, social stories, campaign concepts, and moving storyboards. Keep the strongest framing, motion, pacing, and visual language connected from shot to shot.
Social stories and vertical video
Build portrait, square, or landscape stories with a clear hook, visual progression, and ending instead of publishing another disconnected clip.
Create this kind of video
Moving storyboards and pitches
Turn a treatment or mood board into moving shots that communicate framing, camera intent, pacing, and atmosphere before production begins.
Create this kind of videoBuilt for the way video ideas actually develop.
A strong video rarely starts as one perfect prompt. It grows through references, alternate shots, timing decisions, sound, and the small changes that make the subject and visual language feel intentional.
Wan 3 keeps the brief, source material, generated shots, and sequence decisions in one video-first workflow so every new version starts with the context you already established.
Build your first sceneWan 3 AI Video Generator FAQ
What is Wan 3 AI?
Wan 3 is a video-first AI creation workspace for building complete scenes from text, images, video, and audio references. It keeps the creative brief, source material, generated shots, and sequence decisions together in one Studio.
Can Wan 3 create 30-second AI videos?
Wan 3 supports longer video workflows, including generation paths that reach 30 seconds and sequence assembly from multiple completed shots. The available duration depends on the workflow and settings shown before generation.
What can I create with Wan 3?
Create text-to-video scenes, image-to-video motion, reference-guided shots, first-and-last-frame transitions, product films, social stories, moving storyboards, and longer sequences assembled from multiple clips.
Can I use image, video, and audio references?
Yes. Supported workflows can use product shots, character frames, storyboard panels, reference clips, voice, music, or other audio. The available reference types and limits appear before generation.
How do I keep a character or product consistent?
Reuse the same source images, visual description, palette, materials, and identifying details across shots. State what must remain fixed, then change only the action, camera, pace, or setting.
Which video formats are supported?
Choose landscape, portrait, or square formats for cinematic scenes, product films, YouTube, Shorts, Reels, TikTok, presentations, and social campaigns. Available resolutions and aspect ratios depend on the selected workflow.
What should a Wan 3 video prompt include?
Name the subject, action, setting, camera movement, lighting, pace, and sound. Add references when a character, product, movement, composition, voice, or visual style needs to remain recognizable.
Can I use generated videos commercially?
Commercial use depends on the applicable generation and asset terms. Review those terms and confirm that you hold the necessary rights to uploaded references before publishing or distributing final outputs.
How do I start creating?
Open Studio, describe the first scene, add references, review the available format, duration, audio, and credit settings, then generate the first shot and develop it into a sequence.
Build more than a single clip.
Start with one clear shot, then carry the characters, product, motion, sound, and visual direction into a complete sequence. Paid plans start at $19.90 per month when you need more credits.